I made this entry for a LIA open brief.
This idea made me kinda nervous. This was my attempt at a non-feminist feminist idea without being insincere.
My gut was telling me that it wouldn’t win (and it didn’t) but I still liked the idea so I went with it anyways.
THE BRIEF
Empower women to be fairly and equally represented in advertising.
THE INSIGHT
I am a guy. I didn’t want to pretend to understand the feminist plight. So I made my argument extremely logical.
IF men:women :: 50:50 (in real life) THEN men:women :: 50:50 (in ads)