Kitkat Ecommerce Hack

Keeping it cheap and cheerful on Lazada

We pitched for the local Kitkat business this year and although we didn’t get it, I am still quite happy with this idea. Client was noted foregoing this idea because it was “too big”.

This idea was an execution under one route entitled #BreakEveryWay. Since we all have different ways of taking breaks, why not sell Kitkat as every way to take a break? Pushing that idea even further, why not sell Kitkat as…anything?