WE NEEDED apathetic Millennials
TO subscribe to World Wildlife Fund’s monthly donation plan.
THE THING IS, Millennials don’t listen to “doomsaying” because they believe in a very different future filled with start-ups and new technology.
SO WE made the future that they believe in and the future WWF have to protect a two-for-one deal.
A social component let buyers flex their future purchases.
CONCEPT BOARD COPY
CREATIVE INSIGHT Millennials are caught up in a world of ideals. They are surrounded with promising visions of the future in everyday headlines and articles about self-driving cars, AI, space travel and the like so they end up bypassing the harsh truth: that our world might not even have a future.
SOLUTION By revisiting the subscription plan and adding the aspect of future building to WWF’s future protection, we can use Millennials’ brighter vision of the future to save our world.
We will work with startups to place their future products for purchase as usual consumer goods on online stores such as Amazon to reach as many people as possible. A shareable receipt after “purchase” will help raise awareness among social circles. An open website will be then made to accept submissions or nominations for new startups.
HOW DOES IT WORK WWF will team up with startup companies to sell future products right now. The catch is that payment plans go well into the future. 50% of the proceeds will go to the startup to help them build the future. The other 50% will go to WWF to ensure we make it to that future.
By bundling a practical solution and revolutionary ideas, we can ensure that we still have a future to look forward to.
“Hoooooollyyy shiiiiiiiit!!! We got bronze?!?!!”
I regretted that smug face when this photo became the go-to image for publications.
This was a huge win for us because 1) this was only my second young creative competition and 2) this was the Philippines’ first young creative medal in the digital category.